I love all things video & design.

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WHAT I DO

I'm currently the Video Creative Director on Yelp's in-house Creative Team, directing short-form videos about the humanity of small businesses, bridging gaps between pre and post-production, and supporting a team of editors.

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IMPACT & ACHIEVEMENTS

At Yelp, I lead our "Behind the Business" documentary series — a small passion project that grew into an award-winning series featured in international film festivals. Additionally, my team has transformed Yelp's video presence across YouTube, Instagram, and TikTok, bringing real small business stories to millions of viewers. I specialize in crafting authentic stories across formats — from documentary-style series to branded content and social shorts.

Beyond storytelling, I drive creative video strategy for both B2B and B2C initiatives, aligning compelling narratives with business objectives. I've helped develop and execute multi-platform content strategies that increased engagement and strengthened Yelp's brand positioning in the small business space. My work spans from high-impact brand campaigns to data-driven social content, balancing authenticity with measurable results.

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PROJECTS I'M PROUD OF

I founded Docuvist in 2022 to make documentary films more accessible and actionable. What started as Dine 'n' Doc — intimate documentary screenings in my college dorm room — has grown into both a vibrant screening series and a platform showcasing films that spark curiosity about our world and the human experience. We pair curated documentaries with resources that transform awareness into impact.

 

OTHER THINGS I LOVE

• Photographing people in their element 

• What to learn next?  Most recently 3D collaging

• Mountains & ocean activities

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I love meeting new people. Give me a shout if you're interested

in collaborating: chloeftz@gmail.com